The German e-commerce market is among the largest in the world, offering lucrative opportunities for foreign companies. Whether you’re looking to localize your website or adapt your Amazon listings for the German-speaking region, you’re smart to expand into this growth market. But have you thought about how to address your audience in your German marketing […]
Read More
Last week, I gave a presentation during the ATA 61st Annual Conference on the topic Translating for Man and Machine: The Art and Craft of Search Engine Optimized Translations. Over the past years, international SEO has become an increasingly important part of my translation practice. There’s a growing demand for multilingual content that not only […]
Read More
Not all California translators are subject to the employee classification under AB5, but many agencies refuse to work with them anyway. On January 1, 2020, translators and interpreters joined the list of endangered species in California. Overnight, thousands of independent contractors found themselves booted out of their chosen careers – quite often sans a valid reason. […]
Read More
Over the last few years, the demand for SEO translations has increased. While English is still the most important Internet language, other languages are gaining ground. Chinese and Spanish are currently in second and third place, according to Internet World Stats. Providing multilingual web content increases a company’s reach and positively affects time spent on […]
Read More
You’ve got news, and you’ve crafted a beautiful press release to announce it. Now you’d like to disseminate it to your target audience – and if your business operates or sells in Germany, you can significantly increase your reach by translating your press releases into German. Many Germans may be fluent in English, but that […]
Read More
English
Deutsch