Illustration showing global trend
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How AB5 affects translators in California
Not all California translators are subject to the employee classification under AB5, but many agencies refuse to work with them anyway. On January 1, 2020, translators and interpreters joined the list of endangered species in California. Overnight, thousands of independent contractors found themselves booted out of their chosen careers – quite often sans a valid reason. […]
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SEO translation is a specialized niche for tech-savvy translators
Over the last few years, the demand for SEO translations has increased. While English is still the most important Internet language, other languages are gaining ground. Chinese and Spanish are currently in second and third place, according to Internet World Stats. Providing multilingual web content increases a company’s reach and positively affects time spent on […]
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Translate your press releases for the German market
You’ve got news, and you’ve crafted a beautiful press release to announce it. Now you’d like to disseminate it to your target audience – and if your business operates or sells in Germany, you can significantly increase your reach by translating your press releases into German. Many Germans may be fluent in English, but that […]
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Certified vs non-certified translator
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German language varies by region
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Translation services are in high demand
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Masters degree for translators
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German ads focused on simplicity and versatility in 2016.
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Marketing translators use immersion strategies to stay up with language evolution
Last month, I gave a presentation about immersion strategies for expatriates at the 57th Annual Conference of the American Translators Association. Anyone writing for international audiences, including translators, faces the challenge of keeping up with language evolution in the target market. Otherwise, their style quickly goes from stellar to stale. Good marcom and advertising copy […]
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