Blog - Integrated MarCom Translations

February 2023
Marketing in Germany: To “du” or not to “du”
The German e-commerce market is among the largest in the world, offering lucrative opportunities for foreign companies. Whether you’re looking to localize your website or adapt your Amazon listings for the German-speaking region, you’re smart to expand into this growth market. But have you thought about how to address your audience in your German marketing […]

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May 2021
6 reasons why you need multilingual SEO
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October 2020
What is international SEO and how does it play into the translation process?
Last week, I gave a presentation during the ATA 61st Annual Conference on the topic Translating for Man and Machine: The Art and Craft of Search Engine Optimized Translations. Over the past years, international SEO has become an increasingly important part of my translation practice. There’s a growing demand for multilingual content that not only […]

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May 2020
How the COVID-19 pandemic has affected freelance linguists worldwide
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January 2020
HOW AB5 AFFECTS TRANSLATORS IN CALIFORNIA
Not all California translators are subject to the employee classification under AB5, but many agencies refuse to work with them anyway. On January 1, 2020, translators and interpreters joined the list of endangered species in California. Overnight, thousands of independent contractors found themselves booted out of their chosen careers – quite often sans a valid reason. […]

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December 2019
SEO translation: A highly specialized field for tech-savvy translators
Over the last few years, the demand for SEO translations has increased. While English is still the most important Internet language, other languages are gaining ground. Chinese and Spanish are currently in second and third place, according to Internet World Stats. Providing multilingual web content increases a company’s reach and positively affects time spent on […]

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December 2018
PR Beyond Borders: How to Spread Your News in the German Market
You’ve got news, and you’ve crafted a beautiful press release to announce it. Now you’d like to disseminate it to your target audience – and if your business operates or sells in Germany, you can significantly increase your reach by translating your press releases into German. Many Germans may be fluent in English, but that […]

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August 2018
Hiring a Translator: Does Certification Matter?
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March 2018
The Curious Differences in the German Language
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October 2017
Who Needs Translators, Anyway?
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