How AB5 affects translators in California
Not all California translators are subject to the employee classification under AB5, but many agencies refuse to work with them anyway. On January 1, 2020, translators and interpreters joined the list of endangered species in California. Overnight, thousands of independent contractors found themselves booted out of their chosen careers – quite often sans a valid reason. […]
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SEO translation is a specialized niche for tech-savvy translators
Over the last few years, the demand for SEO translations has increased. While English is still the most important Internet language, other languages are gaining ground. Chinese and Spanish are currently in second and third place, according to Internet World Stats. Providing multilingual web content increases a company’s reach and positively affects time spent on […]
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Certified vs non-certified translator
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Translation services are in high demand
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Masters degree for translators
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German ads focused on simplicity and versatility in 2016.
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Marketing translators use immersion strategies to stay up with language evolution
Last month, I gave a presentation about immersion strategies for expatriates at the 57th Annual Conference of the American Translators Association. Anyone writing for international audiences, including translators, faces the challenge of keeping up with language evolution in the target market. Otherwise, their style quickly goes from stellar to stale. Good marcom and advertising copy […]
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Small talk is something you can learn.
Small talk. Do these two words send cold shivers down your spine? To some people, engaging in friendly conversations with strangers comes naturally. Others would rather gnaw off their own arm than initiate contact with a person they don’t know. This summer, I moved from Colorado Springs to San Diego, a city where I had […]
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No doubt you’ve heard it before: If you’re trying to increase your exposure, grow your network, and win more clients, you’ve got to work the social media scene. You may even have created your own Twitter account, grouped your Facebook contacts into relevant audiences for different posts, joined that mysterious Google+ network, or launched your […]
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Earlier this month, I had the pleasure of being interviewed by Kathrin Bussmann of Verbaccino for her new podcast The Worldly Marketer. We had a lovely chat about how to reach German audiences, how small businesses with a limited budget can break into the German market, pitfalls to avoid, and some general pointers about marketing […]
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