The German e-commerce market is among the largest in the world, offering lucrative opportunities for foreign companies. Whether you’re looking to localize your website or adapt your Amazon listings for the German-speaking region, you’re smart to expand into this growth market. But have you thought about how to address your audience in your German marketing […]
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Not all California translators are subject to the employee classification under AB5, but many agencies refuse to work with them anyway. On January 1, 2020, translators and interpreters joined the list of endangered species in California. Overnight, thousands of independent contractors found themselves booted out of their chosen careers – quite often sans a valid reason. […]
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Over the last few years, the demand for SEO translations has increased. While English is still the most important Internet language, other languages are gaining ground. Chinese and Spanish are currently in second and third place, according to Internet World Stats. Providing multilingual web content increases a company’s reach and positively affects time spent on […]
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Last month, I gave a presentation about immersion strategies for expatriates at the 57th Annual Conference of the American Translators Association. Anyone writing for international audiences, including translators, faces the challenge of keeping up with language evolution in the target market. Otherwise, their style quickly goes from stellar to stale. Good marcom and advertising copy […]
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Small talk. Do these two words send cold shivers down your spine? To some people, engaging in friendly conversations with strangers comes naturally. Others would rather gnaw off their own arm than initiate contact with a person they don’t know. This summer, I moved from Colorado Springs to San Diego, a city where I had […]
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