The German e-commerce market is among the largest in the world, offering lucrative opportunities for foreign companies. Whether you’re looking to localize your website or adapt your Amazon listings for the German-speaking region, you’re smart to expand into this growth market. But have you thought about how to address your audience in your German marketing […]
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Last week, I gave a presentation during the ATA 61st Annual Conference on the topic Translating for Man and Machine: The Art and Craft of Search Engine Optimized Translations. Over the past years, international SEO has become an increasingly important part of my translation practice. There’s a growing demand for multilingual content that not only […]
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You’ve got news, and you’ve crafted a beautiful press release to announce it. Now you’d like to disseminate it to your target audience – and if your business operates or sells in Germany, you can significantly increase your reach by translating your press releases into German. Many Germans may be fluent in English, but that […]
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Whether you are selling a product or marketing a tourist destination, it pays to translate your website and other marketing materials into German. While it is true that most Germans speak English, that does not transfer to their online browsing behavior. If you want to attract Germans’ attention, you need to speak their language. Here […]
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By Marion Rhodes English-German Translator Have you ever applied to a translation agency and wondered why you never heard back? After all, you seemed to be exactly who they were looking for, with all the right specializations and a killer cover letter. While there may be many reasons why you don’t get a reply from […]
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By Marion Rhodes English ~German Translator I just listened to Tess Whitty’s latest Marketing Tips for Translators podcast on avoiding CV scams as a freelance translator. (Remember, I am still recovering and therefore have lots of free time.) As usual, it was packed full of useful information, and if you haven’t already, I highly recommend […]
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By Marion Rhodes English~German translator I recently had a brief insights session with a career coach to outline the next steps on my path towards business success. After 8 years of building my freelance business, I figured I had reached a point where my translation career might benefit from some outside of the box perspective. […]
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By Marion Rhodes English~German translator Social media platforms are a translator’s best friend when it comes to networking and word-of-mouth marketing. Over the last year or so, I’ve experienced first-hand that spending time on creating a well-rounded social media presence is a worthwhile investment. But I’m not going to lie. Social media marketing is time […]
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