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3 Reasons Why You Should Translate Your Marketing Materials Into German

Whether you are selling a product or marketing a tourist destination, it pays to translate your website and other marketing materials into German. While it is true that most Germans speak English, that does not transfer to their online browsing behavior. If you want to attract Germans’ attention, you need to speak their language. Here […]
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How to make your translation projects more efficient.

Marketing to a Global Audience: Making Your Company’s Translation Projects More Efficient

Every now and then, it is good for us translators to walk in the shoes of our clients and see what their internal struggles are when it comes to translating content for foreign-language markets. In that spirit, I recently joined a webinar by the American Marketing Association on how to make translation projects more efficient […]
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