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Why translation and copywriting go hand in hand

Have you ever asked yourself the question: What makes a text sing? Why do some texts make you tune out after the first few lines while others suck you in and keep you engaged until the very last word? And what does this have to do with translation, you may ask? A lot of thought […]
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When Said Says It Best: Localizing German News Copy for a U.S. Audience

By Marion Rhodes English-German Translator Have you ever translated a German press release or news article and scratched your head over the various different ways Germans appear to give statements? They hardly ever just say anything. Rather, they mention it, explain it, go on or criticize. Reading a German news release can provide more synonyms for […]
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